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Adam D. Grossman is the Founder and CEO of Papa & Barkley, a leading California branded product company selling cannabis-based pain and wellness products. The company makes topical balms and transdermal patches, as well as consumables including tinctures and capsules. Prior to Papa & Barkley, Mr. Grossman was a founder and principal of The Alta Fund, a boutique investment fund and advisory firm that couples investment dollars with operating expertise. Grossman is an active investor and serves on the board of several privately held companies. He received his undergraduate degree in economics from the University of Massachusetts and his JD and MBA degrees from Georgetown University. He is active in charitable organizations and community development projects in Dallas, New York City and Buenos Aires, Argentina.



Executive Director


Natalynne brings more than a decade of experience in organizational development and management and community organizing to the table. In addition to serving as the Executive Director for the Humboldt Community Business Development Center (HCBDC), she serves as the Executive Director for the Humboldt County Growers Alliance (HCGA) a nonprofit cannabis trade association. Prior to stepping into the role of Executive Director, she acted as HCGA’s Operations Director from 2016- 2020. She’s worked with non-profits, trade associations, on project-based public relations strategies, and election campaigns. She holds a degree in Environmental Science and Public Policy from Humboldt State University.

Previously Natalynne worked with a regional environmental advocacy organization to protect and restore the forests of Northwest California. During her tenure, she developed extensive experience in nonprofit management. In addition, she developed relationships with state and regional legislators and regulators and built alliances with land managers and owners. Between 2014 and 2015, Natalynne helped facilitate dialogue between environmental organizations, cannabis farmers, and the public. By working across political boundaries Natalynne helped shape Humboldt County’s landmark Medical Marijuana Land Use Ordinance for the benefit of farms, forests, and fish. She initially became involved with the burgeoning public discourse of how to effectively regulate cannabis agriculture in 2010 while managing the successful political campaign to re-elect District Attorney Paul Gallegos.

She holds a certification from the Cascadia Center for Leadership with skills in public engagement and meeting facilitation.